Ordering signs for your small business for the first time can seem like a monumental undertaking, so it's generally a good idea to start small. However, thinking carefully about the basics before you get started can help ensure maximum success with a minimum number of false starts. Here are three ideas on critical design aspects to consider for your first signs.
1. Color scheme
Is your company's style bold and bright or restrained and elegant? The colors of your sign are what customers are likely to notice first. However, even if you own a very elegant and refined business, don't make the colors too dim or the sign won't stand out. In addition to the brightness of the colors, the color combinations are also crucial for several reasons; they're needed to give customers an idea of what type of business you have, an idea of the personality and style of your business, and so on.
2. Font
The font is critical. You'd think that its most important objective is to help brand your business by communicating your business style and personality to customers, but actually it's more important that it's easy to read. So make sure you choose a font that's easy on the eyes and don't in any circumstance choose more than two fonts, or three at the outside, for the same sign. That can make things look cluttered and make your business sound kitschy. (On second thought, feel free to do that if "kitschy" is the vibe you're going for.) As long as you stay inside these parameters, you can pick and choose your fonts to help communicate your style, vibe and personality.
3. Versatility
Ideally, you'll be able to use the same basic color scheme and many of the same design elements across a wide number of printed materials, from business cards to price signs inside the store to billboards and other signage. Because of this, it's a great idea to have a professionally designed logo before you even start ordering signs. And once you do start ordering signs, try to consider each design and make sure it'll be easy to transfer it (or at least the basic idea) to a different type of material.
For example, try to thing about whether it'll still look great if the design is expanded into a billboard advertisement, or if it'll be readable once it's been shrunk down to fit on a business card. The more versatile your designs are, the fewer designs you'll need to pay for (or spend time creating yourself), which will save you time and money. Contact a company like Cardinal Sign Corporation to learn more.
Share