There is little doubt that the right signage can drive traffic to your business. However, if you are using digital signage, you still need to maintain it just as you would a traditional sign.
If you are new to using digital signage you may not be aware of some of the maintenance you need to do to ensure that your signage is always in good condition and lasts as long as possible. Here's a look at what you need to do to keep your sign in the best shape possible.
The screen of your sign should be wiped daily to remove dust. You can use a screen cleaner along with a microfiber cloth to do this. If you allow dust and dirt to settle they might start sticking to the screen.
When you finally clean it off it may leave scratches. You can use a compressed air duster to remove any dust that has settled in corners that you cannot reach by wiping.
Keep Software Updated
Another thing you need to do is to make sure that you keep your software updated at all times. Remember that it is a completely computerized system and it needs to be updated with the latest software. The system should also be regularly checked to ensure that it is functional, has enough memory, and is secure.
Additionally, always ensure that you turn off your digital sign when it is not in use. Having it on when it is not in use can make it easier for your bulbs to malfunction. This will severely impact the longevity of the equipment.
Check Cords and Cables
The cables and power cords on your digital signage are important because they help to import information, and power to your sign. It is important that you check the cord to make sure that they are properly connected and that none of them are damaged.
When your cords get damaged it can cause the equipment to malfunction, and this can affect the quality of the screen display.
Update the Content
Updating the content of your digital display is very important. This is especially true if you have people who visit your shop regularly. Your message can become monotonous to them and may lose impact if it is always the same. Try to be creative with the content that you share and switch it up regularly.
A digital sign is a great way to convey just about any message you want to your customers and potential clients. Just make sure you take the time to properly take care of the sign so it can last as long as possible. To learn more about this topic, contact a professional near you.